ITALIAN "LORO PIANA" OPENS SUBSIDARY IN MONGOLIA
The Italian company Loro Piana, known for some of the world's finest luxury cashmere, has opened a subsidiary in Ulaanbaatar both to establish long-term relationship with nomadic herdsmen and to monitor quality control.
Pier Luigi Loro Piana, joint chief executive, says,"We believe it is vital to maintain optimal conditions for the animals to preserve the cashmere's quality. The flocks must live naturally."
Strong, light, warm to wear, and deliciously soft, cashmere is wonderfully luxurious but, with clothing production falling under increasing environmental scrutiny, questions are now being asked about cashmere production.
Woven from the soft hair of goats, cashmere is natural and long-lasting but its production has raised concerns over desertification, caused by over-grazed grasslands, and the possible cruelty to goats kept in confined spaces. Such worries have prompted some cashmere manufacturers to investigate their supply chains more thoroughly.
"There is too little knowledge about the impact of cashmere production," says Nick Falkingham, managing director of the British brand Pure Collection, one of a growing group of companies working to raise awareness of the issues surrounding its production.
Montsame
Pier Luigi Loro Piana, joint chief executive, says,"We believe it is vital to maintain optimal conditions for the animals to preserve the cashmere's quality. The flocks must live naturally."
Strong, light, warm to wear, and deliciously soft, cashmere is wonderfully luxurious but, with clothing production falling under increasing environmental scrutiny, questions are now being asked about cashmere production.
Woven from the soft hair of goats, cashmere is natural and long-lasting but its production has raised concerns over desertification, caused by over-grazed grasslands, and the possible cruelty to goats kept in confined spaces. Such worries have prompted some cashmere manufacturers to investigate their supply chains more thoroughly.
"There is too little knowledge about the impact of cashmere production," says Nick Falkingham, managing director of the British brand Pure Collection, one of a growing group of companies working to raise awareness of the issues surrounding its production.
Montsame
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