Ford iosis
On iosis the new face of Ford is represented by the familiar Ford graphic of an inverted trapezoid air intake, in this case placed below a bold, chromed grille.
Strongly drawn lamp graphics at front and rear are further identifiable elements with the headlamps also echoing the upward tick seen in the DLO. The precise detailing of the rear lamps and the chamfered lower corners of the rear glass combine to form another clearly identifiable graphic that defines the rear of the car.
Strongly drawn lamp graphics at front and rear are further identifiable elements with the headlamps also echoing the upward tick seen in the DLO. The precise detailing of the rear lamps and the chamfered lower corners of the rear glass combine to form another clearly identifiable graphic that defines the rear of the car.
Strong shoulders supported by sharply defined undercut lines further support this muscular stance.To emphasise the athletic proportions of the body the principal surfaces are precisely sculptured, which is most evident from above when a clearly defined three plane plan view can be 
In the case of iosis this language is applied in its most muscular form as expressed by the full surfaces spanning taut, dynamic feature lines.
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